Representation of the ecolinguistic paradigm of etiquette formulas in advertising interviews

Advertising discourse has a number of features related to the specific context in which communication takes place. The addressee is usually sceptical, while addresser uses entire arsenal language make an impact. In this article, we focus on use etiquette formulas interviews. representation cultural code ecolinguistic paradigm particularly diverse speech etiquette. Etiquette (fr. étiquette - label, tag, etiquette) rules behavior that ensure maintenance existing given society (community) perceptions what appropriate [17]. Speech reflects principles communicative behaviour situation, considering role models and context. implements ready, standardized, stable acts: both situations applied are standard. article explores concept system advertising discourse, interview, from perspective pragmatics linguoculturology, as part linguistic ecology.